Disney's stock is popping after company says it plans to take on Netflix with a 'substantially' lower priced service (DIS)

Disney reported earnings that fell short of expectations, sending the stock down after hours Thursday. But the shares were rising in early trading Friday after the company's conference call during which CEO Bob Iger said the company's streaming service will be priced "substantially below" Netflix. Iger also said ESPN will offer its own streaming service next year. Shares of Disneyrose more than 2% on Friday, reversing late losses from the night before after the company's management touted its pl...